proof that clarity works
Light Fantastic Production Services create innovative live experiences that elevate events. As a growing business without a dedicated marketing team, Light Fantastic lacked clarity on who their ideal client was and how to communicate with them effectively. Without this foundation, marketing activity was inconsistent and largely guesswork.
Resolve supports people experiencing alcohol and drug misuse or homelessness, on their journey to recovery. Midnight Blue helped Resolve clarify its brand, align its team, and deliver a modern, effective charity rebrand which has resulted in stronger alignment and confidence in how the brand is understood and communicated.
Roots Federation partnered with Hertfordshire County Council and local nursery schools to establish an early year’s educational federation. They needed a cohesive brand built from scratch that unified multiple settings under one identity. We created distinctive brand materials that reflected their collaborative mission and gave the federation a strong, professional presence across the sector.
HH Food Consultancy was created by a Michelin-star Japanese chef expanding beyond the kitchen into consultancy. He needed a professional brand foundation to establish his new service offering. We built his brand identity from scratch, including strategic positioning, visual identity, and website development that positioned him as a trusted expert in the food consultancy sector.
KG Electrical had low website conversion rates and attracted inquiries that didn't match their services. Their messaging failed to convey the quality and calibre of projects they offered. We overhauled their website strategy to accurately reflect their expertise and attract the right clientele.
Oxhey Nursery School struggled with poor brand identity and staff retention. Through strategic rebranding, targeted marketing, and vibrant digital content, we boosted their community engagement and accelerated growth.
Redway HR was experiencing rapid growth and wanted to expand into the religious sector, partnering with prestigious institutions like St Paul's Cathedral and Westminster Abbey. Their existing brand didn't speak to this specialist market. We evolved their brand identity to reflect their expertise in faith-based recruitment and helped them establish credibility within the sector.
Poke The Bear, a London-based poke bowl restaurant, was struggling to stand out in a crowded market. Their existing brand lacked the punch and personality needed to cut through the noise. We delivered a strategic rebrand and bold new identity that elevated their presence, captured their unique spirit, and helped them rise above the competition.
The de Havilland Museum preserves the UK's aviation heritage, showcasing where the iconic Mosquito aircraft was secretly designed. Their mission is to communicate de Havilland's innovative legacy to current and future generations. We elevated their brand identity to help visitors discover this hidden gem and better understand their pivotal contribution to aviation history.
JUNA London started as a lockdown passion project crafting candles for joy. What began as a creative escape quickly evolved into a thriving business. They needed a brand built from scratch that captured their handcrafted quality and connected with customers. We created a distinctive brand identity that helped them scale from side project to established candle business.
Taylor Walton's brand had been left on the shelf and needed evolution. With a new office, new teams, and ambitious growth ahead, their existing brand no longer matched their direction. We created a fresh brand identity that reflected their new era and gave their team something to be proud of.
Herts Growth Show needed a bold new brand to champion large-scale business events in Hertfordshire. We created a distinctive brand identity and delivered comprehensive marketing that attracted over 250 business owners to their inaugural annual event. Our strategy positioned them as the go-to networking platform for the local business community.
Best Theatre Arts is an independent theatre school across Hertfordshire that needed a brand refresh to stand out in a competitive market. Their service offerings lacked clarity and distinction. We created a refreshed brand identity with clear service separation that helped them communicate their unique value and attract more students.
Verulam Surveyors, a respected Hertfordshire firm, undertook a transformative project to reposition their brand and expand into the commercial market. it was essential to communicate their ability to meet commercial needs while establishing credibility in a new market.
DC Bodyworx was expanding into new premises but their brand didn't reflect their ambitions or new audience. They needed fresh brand materials with clear messaging to support their growth strategy and connect with customers in their expanded location. We repositioned their brand for where the business was heading – not where it had been.
Posted on Google helen whittingtonTrustindex verifies that the original source of the review is Google. Midnight Blue Marketing is easy to work with for a small business or larger corporate, that might need a marketing vision, strategy or plan. The socials were streamlined too with a results measure system and dynamic approach to emails. Thanks for your help AnnaPosted on Google Jessica ChiversTrustindex verifies that the original source of the review is Google. Anna was brilliant at understanding what I wanted to communicate through our new website and knew exactly what to say when I was having a wobble. She's a total professional whose expertise and experience shines through in every conversation. Wholeheartedly recommend.Posted on Google Rob MyerTrustindex verifies that the original source of the review is Google. Over the least year the Midnight Blue team have transformed our marketing function from zero to hero! They are experts in their field, and have made a hugely positive impact across multiple spheres of our business. The team are passionate, knowledgeable, self-motivated and fun to work with. I'd happily recommend them to other businesses looking for marketing wisdom and support with a personal approach.Posted on Google Debbie MasonTrustindex verifies that the original source of the review is Google. 🌟 Thank You to Our Guest Speaker – Anna Peck from Midnight Blue Marketing A huge heartfelt thank you to Anna Peck from Midnight Blue Marketing for being our very first guest speaker at the Creatively Awesome Business & Wellbeing Retreat. 💛 Anna set the tone for the entire day with her insightful and empowering session on brand clarity and strategy. Her ability to make marketing feel approachable, authentic, and deeply personal truly resonated with everyone in the room. She not only inspired us to think differently about our businesses, but also gave us practical, actionable ways to align our brands with who we really are — and that’s exactly what our retreat is all about. Thank you, Anna, for sharing your expertise, your warmth, and your magic with us. ✨ We’re so grateful to have had you as part of this journey and can’t wait to collaborate again in the future! — Debbie & The Creatively Awesome Retreat Collaboration Team 🌿Posted on Google Charlie CashTrustindex verifies that the original source of the review is Google. I had such an exciting strategy and design session with Anna, she seems to understand my concept completely, read my mind at times and gave me the much needed encouragement to get on and do it. I went away buzzing!Posted on Google Eniko SheeranTrustindex verifies that the original source of the review is Google. Anna from Midnight Blue Marketing crafted a stunning brand identity for IslaFem, complete with a thoughtfully designed brand kit that truly reflects our mission. Throughout the process, she was consistently available, receptive to our ideas, and wonderfully collaborative—while also offering her expert guidance to ensure the brand developed into a strong, distinctive presence. Thanks to her creative insight and strategic approach, IslaFem now resonates deeply with our users and stands out as a brand we’re proud to share with the world.Posted on Google Michelle StaceyTrustindex verifies that the original source of the review is Google. Working with Anna has been incredible! She developed my brand, created all the assets I needed to get my new company up and running, and designed a website I love. She’s super efficient, creative, and totally gets me. The brand she’s built feels like a perfect reflection of who I am and what I want to share. Her support and guidance have been invaluable, and I honestly couldn’t have done it without her. I can’t wait to launch my website and get my brand out there.Posted on Google James LathamTrustindex verifies that the original source of the review is Google. I asked Anna to give me an hour of her time to give me some perspective of my brand - and it was unbelievably helpful. Not only had she done some pre-work and done some initial diagnosis, but she came to the meeting with some really helpful advice, guidance and suggestions on how to prioritise. I'm sure Anna will be helping me out on a deeper level in the future. But for now, definitely recommend Anna at Midnight Blue!Posted on Google Vitus LasradoTrustindex verifies that the original source of the review is Google. Anna is the best at whatever she does.Posted on Google Kelly FarrerTrustindex verifies that the original source of the review is Google. Thank you so much Anna for your support over the last few months, I love how my branding and website has all come together - it looks amazing! I couldn’t have done any of this without you & and am truly grateful for your guidance on how to relaunch my new business.
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