about hh food consultancy
case studies showing brand & marketing development & growth
HH Food Consultancy & Hideki Hiwatashi are duel brands that represent true Japanese culture the vision is to transcend tradition for the tastes of today.
Each restaurant they work with, from izakaya to Michelin establishments, has a vision for their guests’ experience. It may be contemporary, fusion, classical, or something new. Hideki honours each vision, drawing on the skills and principles found at the heart of the Japanese culinary tradition to craft unique menus that delight all five senses.
The founders lacked clear understanding of the brand’s essence, services, and target audience scope, and were uncertain about effective communication strategies. This ambiguity also compromised their ability to effectively adapt and deliver authentic Japanese experiences for the Western market.
The brand’s lack of visuals, colours, and a consistent identity failed to create a sense of continuity for the audience. This absence made it difficult for potential clients to recognize and connect. It also hampered the brand’s ability to establish trust and loyalty, critical components for long-term success.
The lack of foundations significantly undermines their aim to deliver traditional Japanese cuisine and culture to the world. This deficiency prevents effective global outreach and limits their ability to truly embody and share the essence of Japanese tradition on a worldwide scale.
The challenge in developing both a B2B and B2C brand was ensuring they both reflected the company’s core values and identity, while also appealing effectively to their respective target markets. Balancing these distinct aspects required careful alignment of messaging and design to maintain consistency and cohesiveness across both brands.
If clarity and creativity is what you are looking for, then Anna, Michelle and Beth are what you need! Alongside being a pleasure to work with personally, they keep all promises ,have excellent communication and work to the brief. Thank you!
Creating a comprehensive brand foundation deck that includes vision, mission, competition, target audience, pain points, and brand archetypes has enabled the clear establishment of the brand’s core aspects. This document serves as a vital reference that all stakeholders can agree upon, understand, and follow consistently. It ensures that everyone involved has a unified perspective of the brand’s direction and goals.
We crafted a complete brand identity that seamlessly integrates both the B2B and B2C aspects of the brand, ensuring they work in tandem. This unified branding approach enhances the coherence between the different market segments, supporting synergistic partnerships and a consistent brand experience across all customer interactions.
The challenge was to design a website that mixed traditional Japanese colours with modern design, appealing to our target audience. This balance was crucial to make the site look fresh yet true to our cultural roots. If not done well, the site could either seem too old-fashioned or stray from its Japanese identity.
The challenge in website development was to create a fully mobile-optimized platform, complete with basic SEO setup, detailed copywriting, and brand-specific imagery. Additionally, integrating Google Analytics was crucial for monitoring and enhancing user engagement. The key was to ensure that each element worked seamlessly together, providing a cohesive user experience that drove visibility and engagement.
The results so far...
3 new international contracts
500% increased traffic to website
New social channels delivering results
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