new brand

Launching a business is exciting (and a little overwhelming – trust us, we know)!

It’s easy to second-guess every decision. We help you build a brand that feels right from day one: strategic, distinctive and ready to grow.

Brand strategy and identity consultancy based in Hertfordshire.

A brand isn’t just a logo. It’s the story that attracts the right customers, the message your team believes in, and the clarity that helps you show up consistently.

Our New Brand pathway takes you from idea to launch with a clear, structured approach so you don’t waste time, money, or momentum figuring it out as you go.

Start with a think tank

A focused brand workshop designed to define your purpose, audience, and positioning.

You’ll leave with a clear direction, stronger confidence in your decisions, and a launch plan you can actually follow.

Dive Into Our New Brand Launch Package

Everything you need to bring your brand to life:

• Visual identity and starter assets

• Messaging and tone of voice

• Mini brand guidelines & launch checklist

• Optional website and social templates

Our New Brand Service

Gives you:

• A brand story that feels authentic and strategic

• Messaging you can use immediately across marketing and sales

• A cohesive visual identity built to grow with you

• Confidence and clarity to launch with purpose

what people say about us

proof that clarity works

Results from businesses that took the strategic route:

Light Fantastic Production Services create innovative live experiences that elevate events. As a growing business without a dedicated marketing team, Light Fantastic lacked clarity on who their ideal client was and how to communicate with them effectively. Without this foundation, marketing activity was inconsistent and largely guesswork.

Resolve supports people experiencing alcohol and drug misuse or homelessness, on their journey to recovery. Midnight Blue helped Resolve clarify its brand, align its team, and deliver a modern, effective charity rebrand which has resulted in stronger alignment and confidence in how the brand is understood and communicated.

Roots Federation partnered with Hertfordshire County Council and local nursery schools to establish an early year’s educational federation. They needed a cohesive brand built from scratch that unified multiple settings under one identity. We created distinctive brand materials that reflected their collaborative mission and gave the federation a strong, professional presence across the sector.

HH Food Consultancy was created by a Michelin-star Japanese chef expanding beyond the kitchen into consultancy. He needed a professional brand foundation to establish his new service offering. We built his brand identity from scratch, including strategic positioning, visual identity, and website development that positioned him as a trusted expert in the food consultancy sector.

KG Electrical had low website conversion rates and attracted inquiries that didn't match their services. Their messaging failed to convey the quality and calibre of projects they offered. We overhauled their website strategy to accurately reflect their expertise and attract the right clientele.

Oxhey Nursery School struggled with poor brand identity and staff retention. Through strategic rebranding, targeted marketing, and vibrant digital content, we boosted their community engagement and accelerated growth.

Redway HR was experiencing rapid growth and wanted to expand into the religious sector, partnering with prestigious institutions like St Paul's Cathedral and Westminster Abbey. Their existing brand didn't speak to this specialist market. We evolved their brand identity to reflect their expertise in faith-based recruitment and helped them establish credibility within the sector.

Poke The Bear, a London-based poke bowl restaurant, was struggling to stand out in a crowded market. Their existing brand lacked the punch and personality needed to cut through the noise. We delivered a strategic rebrand and bold new identity that elevated their presence, captured their unique spirit, and helped them rise above the competition.

The de Havilland Museum preserves the UK's aviation heritage, showcasing where the iconic Mosquito aircraft was secretly designed. Their mission is to communicate de Havilland's innovative legacy to current and future generations. We elevated their brand identity to help visitors discover this hidden gem and better understand their pivotal contribution to aviation history.

JUNA London started as a lockdown passion project crafting candles for joy. What began as a creative escape quickly evolved into a thriving business. They needed a brand built from scratch that captured their handcrafted quality and connected with customers. We created a distinctive brand identity that helped them scale from side project to established candle business.

Taylor Walton's brand had been left on the shelf and needed evolution. With a new office, new teams, and ambitious growth ahead, their existing brand no longer matched their direction. We created a fresh brand identity that reflected their new era and gave their team something to be proud of.

Herts Growth Show needed a bold new brand to champion large-scale business events in Hertfordshire. We created a distinctive brand identity and delivered comprehensive marketing that attracted over 250 business owners to their inaugural annual event. Our strategy positioned them as the go-to networking platform for the local business community.

Best Theatre Arts is an independent theatre school across Hertfordshire that needed a brand refresh to stand out in a competitive market. Their service offerings lacked clarity and distinction. We created a refreshed brand identity with clear service separation that helped them communicate their unique value and attract more students.

Verulam Surveyors, a respected Hertfordshire firm, undertook a transformative project to reposition their brand and expand into the commercial market. it was essential to communicate their ability to meet commercial needs while establishing credibility in a new market.

DC Bodyworx was expanding into new premises but their brand didn't reflect their ambitions or new audience. They needed fresh brand materials with clear messaging to support their growth strategy and connect with customers in their expanded location. We repositioned their brand for where the business was heading – not where it had been.